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28 Oct 2025

A Milestone Moment for Medtech as Innovators, Regulators, and Patient Advocates Converge to Chart a Bold, Human-centered Future

What do you get when you bring together more than 3,500 medtech leaders from 35 countries and 44 states, including more than 1,600 CEOs, VPs, and senior executives, for one massive, high-energy event? You get the largest and most impactful gathering AdvaMed has ever hosted in the U.S.

This year’s 50th Anniversary MedTech Conference was a celebration of innovation, purpose, and progress at a pivotal moment for our industry. More than anything, you get a sense that medtech isn’t just evolving but it’s redefining the future of health care.

Over several packed days, attendees dove into the most urgent and exciting issues facing the field today: from artificial intelligence and digital health to regulatory complexity, patient access, supply chain resilience, sustainability, and beyond. It was a powerful reminder that while the environment around us is more complex than ever, the medtech industry has a clear shared mission; to deliver better solutions and outcomes for patients.

Artificial Intelligence and Digital Health Take Center Stage

No surprise: AI was everywhere. But this year’s conversations moved well beyond hype. Whether it was powering diagnostics, enhancing clinical decision support, or enabling new models of connected care, AI was positioned as a tool to augment and support, not replace, human expertise.

One resounding theme is that for AI to deliver on its promise, we need the right policy frameworks, governance, and reimbursement mechanisms. Fortunately, the U.S. Food and Drug Administration (FDA) is already working on draft guidance for AI-enabled devices, and sessions even tackled generative AI head-on where discussions even included the use of ChatGPT.

Meanwhile, digital health continues to reshape the patient care experience. From wearables to remote monitoring platforms, the shift toward personalized, proactive, and decentralized care is accelerating fast. These tools aren't just cool gadgets, they’re transforming how and where patients engage with the health system.

Regulations, Compliance, and Legal Complexity

Medtech today operates in one of the most challenging regulatory environments in its history. Global uncertainty, rapid innovation, and growing scrutiny around AI governance, data privacy, and trade compliance are all raising the stakes. At this year’s conference, regulatory and legal experts made one thing clear: it’s time to modernize our frameworks to better match the pace of technological advancement. Legal and compliance professionals are no longer back-office functions, they are strategic leaders helping companies navigate disruption and drive innovation responsibly.

Patients and Health Equity

One of the most powerful aspects of this year’s conference was the clear, intentional focus on the patient voice. Through the dedicated Patient Pavilion and throughout the mainstage programming, we heard real stories from patients whose lives have been changed (and in many cases, saved) by medtech innovation. These stories weren’t just moving; they served as a reminder that every regulatory policy, every technical spec, every boardroom decision ultimately impacts people.

Equity was front and center as well, with initiatives like the OneTen coalition showcasing how skills-based hiring and inclusive workforce development can improve both access and representation. Ensuring that medtech works for everyone means embedding equity in our designs, systems, and business models, not treating it as an afterthought.

Supply Chain Resilience Meets Sustainability

Another major thread throughout the conference was the continued challenge of supply chain instability. While the acute disruptions of the pandemic may be behind us, the risks from geopolitical tensions to climate-related events are still very real. Attendees shared strategies to future-proof supply chains, including diversifying vendors, securing critical components, and building local resilience. But resilience wasn’t the only topic in the spotlight.

Sustainability is now a top-tier issue for the industry. Many sessions emphasized the growing connection between environmental health and human health, and how medtech companies can align sustainability goals with core business objectives. Whether it’s reducing packaging waste or designing devices with circularity in mind, companies are recognizing that going green isn’t just good ethics, it’s good business.

Purpose and the Power of Community

AdvaMed’s 50th Anniversary Conference wasn’t just a look ahead; it was also a celebration of how far the industry has come. The expanded Medtech Campus showcased everything from scrappy startups to global leaders, with 1,700+ companies represented. This year's record-setting turnout is a clear signal that the medtech industry is not only growing, but also increasingly unified. And in an environment of global challenges and accelerating innovation, that unity is essential. The industry continues to align strategies, advocate with one voice, and most importantly never lose sight of the patients served.

Looking Ahead

So where does the medtech industry go from here?

The message from this conference was clear: we are standing at a crossroads between unprecedented complexity and extraordinary opportunity. It is impossible to control every challenge, but the industry can control how they respond: with bold innovation, cross-sector collaboration, and a relentless commitment to equity and access.

As we look to the next 50 years, it is inspiring to look to the purpose that brought us all here. Because in the end, every policy, every product, every investment, and every conversation must serve one goal: better health and better outcomes for people around the world.

Here’s to the next chapter in medtech, and to the leaders, innovators, and changemakers who are redefining the future of health.

Headshot of Clarissa Benfield
Clarissa Benfield

Global Director and Business Leader, Medical, Laboratory, and Life Safety & Security

With 15 years of experience supporting the Assurance, Testing, Inspection, and Certification industry, Clarissa is dedicated to Intertek’s mission of bringing quality, safety, and sustainability to life. As a leader in the medical and laboratory space, she is passionate about working with manufacturers bringing innovative technologies and life-altering products to market.  

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